AiKit
Product strategy and design, creative direction and technical decisions at an AI-focused startup. The first role where everything I’d built up before is in play at once.
I design and build products with AI, and create the systems and workflows that let teams do the same.
I design in the real thing, not a picture of it: with AI I explore many directions at once in working code, then shape the strongest with a demanding visual eye, for far more efficiency and far less time lost between idea and product.
I work at the edge of the state of the art every day, and turn what holds up into the tools, automations and systems teams produce with: semantic brand and design systems any AI tool can draw on, skills and agents, content and motion pipelines. Then I keep improving them alongside the people who use them.
Fifteen years writing code, from front-end to full stack, now multiplied by AI. I keep pushing how far today’s models can go on their own: autonomous loops, specs and context management that keep agents building for days, many running in parallel, and my own tools to orchestrate them.
I sit down with stakeholders, quickly figure out what the business actually needs, and turn it into clear priorities and AI use cases that get every team moving in the same direction.
I didn’t plan a multidisciplinary career. Each stage added a layer the last one didn’t have.
Product strategy and design, creative direction and technical decisions at an AI-focused startup. The first role where everything I’d built up before is in play at once.
A creative technology studio I started and led inside Redradix, with its own clients, team and numbers. Where I learned to run something end to end.
From full-stack developer to team lead: real technical depth first, then responsibility for the team’s work and the decisions behind it.
Working alongside designers every day taught me how they think, and to take part in the decisions behind a design, not just build it.
I’m almost always making something on the side. Sometimes it’s a technology I want to understand, sometimes an idea that probably won’t work, sometimes just something that caught my attention and wouldn’t let go.
Most of these projects don’t lead anywhere in particular, and I’m fine with that. I make them because I’m curious, and because I enjoy it.
Every day I read, test and think about where AI and robotics are taking us, and what that means for the way we live. Lumbre is where some of it ends up: a blog for slow, deliberate thinking about the future.
Lumbre
I work with AI all day, and then keep going at night and at weekends, just to see how far it goes. work-shelter came out of that: a game in the style of Fallout Shelter that is really a way of working with Claude Code. Each room is a repo, and each inhabitant a real agent session.
work-shelter